Server-Side Tracking Without Breaking Trust
A privacy-respecting measurement stack that still reports accurately.
Server-side collection improves data quality and, done carelessly, quietly expands what you collect. The two outcomes are separable with deliberate design.
01Collect the minimum
Define the events and parameters each report genuinely needs, then collect only those. Server-side pipelines make over-collection effortless, which is precisely the risk.
02Honour consent at the server
Consent state must travel with the event and be enforced where the data is forwarded. Enforcing it only in the browser defeats the purpose of moving collection.
03Document retention
Set and publish retention windows per data type. Indefinite retention is a liability that grows silently.
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